Brokerage's Rebranding Marks Visionary Expansion
On Tuesday, January 24 2017, Bill Bullock, President and CEO of Decker Bullock Sotheby's International Realty, Marin County's top brokerage, and Michael Dreyfus, CEO of Dreyfus Sotheby’s International Realty, announced their strategic expansion with the unveiling of a new brand name, Golden Gate Sotheby's International Realty. The announcement comes at a pivotal moment for the premier brokers, marking a natural evolution of their market dominance and visionary leadership.
The union brings together two very successful independent brokerages, each with a reputation for excellence in their local markets. Dreyfus Sotheby’s International Realty began as Dreyfus Properties in Palo Alto in 2000, serving the Silicon Valley and mid-Peninsula region. The firm joined the Sotheby’s International Realty network in 2013. Bill Bullock and Olivia Hsu Decker founded Decker Bullock Realty in Marin County in 1991 and affiliated with Sotheby’s International Realty in 2007. The two firms’ shared vision and shared Sotheby’s International Realty experience, along with their complementary markets, made the brand evolution a logical decision. The announcement was met by applause from the agents as the new name was unveiled.
“Golden Gate Sotheby's International Realty is an iconic, unifying brand in the making. The Golden Gate is the gateway to California. Our new brand is an entry point to, and steward of, living in the Bay Area – a destination that has become the epicenter of the world. We are positioning ourselves to be the leading brokerage in the region. Unity and leadership are key to this goal,” said Bullock.
“Real estate has always been hyper-local, and always will be,” said Michael Dreyfus, a co-owner of the new entity, “but with an increasingly mobile and global marketplace, there are regional, national and international components to the business that are critical to the success of any brokerage that hopes to remain relevant. The formation of Golden Gate Sotheby’s International Realty will add regional strength to the deep local expertise of our agents, and the powerful international reach of Sotheby’s International Realty.”
Heidi Pay, COO and General Manager states, “In Marin County, we are the most successful company in our market, with the #1 position by sales volume and units, both on and off market. This success is because we are owned by agents and have designed an agent-centric environment and culture of excellence that allows our top producing agents to better serve their clients.”
Golden Gate Sotheby’s International Realty will extend the agent-centric approach to an expanded network, making the official brand transition March 31, 2017, with 11 offices in the Bay Area and over 250 agents and staff.
Golden Gate Sotheby's International Realty:
Your Local Connection for Global Exposure.