Decker Bullock Sotheby's International Realty is First in Marin County Real Estate
Decker Bullock Sotheby’s International Realty, Marin County’s premier brokerage, closed 2016 at the top of its game and ahead of all competitors for the second consecutive year. The brokerage announced its number one position in all the key metrics: unit sales, volume, both on and off market, according to statistics from BAREIS MLS. The company represented 21% of the Marin County market, topping Pacific Union International (17%), Coldwell Banker (15%), Bradley Real Estate (8%), Alain Pinel (5%), Zephyr (2%), Paragon (2%) and Marin Modern (2%).
This year BAREIS MLS added an off market function to the data set and Decker Bullock Sotheby’s International Realty had the leading market share in off market sales at 25%, nearly 10% more than the nearest competitor. The company has had a history of record-setting sales in areas such as Belvedere, Kentfield, Ross, Sausalito, and Tiburon, as well as most communities in Central and West Marin. Now it has expanded its footprint to include Stinson Beach, San Rafael and Novato, finishing the year as the only brokerage closing over 1,000 transactions in Marin County.
“Our clients and agents understand the value of working with the number one brokerage. Our market dominance benefits those clients searching for properties both on and off the market, as well as providing sellers with a competitive advantage when listing with Decker Bullock Sotheby’s International Realty,” says Heidi Pay, Chief Operating Officer and General Manager of the brokerage. “We attribute our success to having the highest caliber of agents, and our international reach through Sotheby’s International Realty. With nine offices in every part of Marin County, we expect this dominance to continue into the foreseeable future.”
The brokerage was also first in luxury sales in Marin County, a unique market where the value of nearly all properties would be considered a luxury price point in other areas of the nation. Decker Bullock Sotheby’s International Realty not only had the highest market share overall, in a county where the average single family price point is nearly $1.5 million, but was also the market leader in the sales of all properties both on and off market over $5 million.
Video marketing and innovation continues to be at the forefront of the brokerage, propelled by its unique video content and exposure through online global distribution channels. Its YouTube video channel has 10 times the property video views as its nearest competitor and with over 600,000 views, boasts more than twice the number of views for Christie’s Real Estate global channel. According to Ms. Pay, “We know that consumers want access to high quality video, drone aerial footage and original brand content. No other brokerage in our market comes close to our audience and viewership.”