RECORD GROWTH AND EXPANSION LOCALLY AND GLOBALLY
Bay Sotheby’s International Realty (BaySIR) is proud to announce a year of record growth, new innovations and global alliances. In 2016, the Sotheby’s International Realty® network achieved $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.
CELEBRATING NEW LOCATIONS
The Sotheby’s International Realty® brand reported record growth across its global network, including nearly 70 countries and territories worldwide, totaling 880 offices and more than 20,000 sales associates.
Locally in the San Francisco Bay Area, our fully redesigned Lafayette office was unveiled and the number of our local BaySIR offices grew to seven with the opening of the Bay Sotheby’s International Realty North Berkeley office.
CELEBRATING NEW ALLIANCES
Bay Sotheby’s International Realty solidified our global reach with our alliance with Juwai.com, one of the world’s prominent real estate websites with over 2 million monthly visitors, providing optimal exposure for BaySIR properties to the Chinese market.
CELEBRATING NEW TECHNOLOGY
The 2016 release of the Sotheby’s International Realty® Apple TV app brings groundbreaking technology allowing clients the ability to conduct global property searches while connecting directly with Bay Sotheby’s International Realty agents. Additionally, the Sotheby’s International Realty® brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability, providing viewers the opportunity to fully immerse themselves in homes listed by the Sotheby’s International Realty® brand.
Sothebysrealty.com continues to be the real estate industry leader providing unparalleled access to luxury properties for sale worldwide. Nearly 22 million visitors searched the exclusive listings displayed on sothebysrealty.com in 2016, the most in its history with a 54% increase in website traffic from 2015. Only listings represented by the Sotheby’s International Realty® network of affiliates are eligible for display on sothebysrealty.com.
Local Expertise. Global Reach. Our network of real estate professionals provide local expertise and insight into distinct communities throughout the Bay Area.